About us

We created Guidify out of real-life experiences. Born in Maribor and managed from Innsbruck, Guidify is here because we believe outdoor sports are ripe for innovation.

Who we are

“We are on a mission to help beginners into outdoor action sports to learn faster so they can ride more safe and confidently. We are the first to connect riders with coaches and guides in MTB, and the first to directly connect Austrian snowsport guides with their guests. You could say we want to make mountain biking instructing tomorrow as what ski instructing is today. Everyone can be a good, safe and skilled rider!” Ana Povh, CEO at Guidify.

“Guidify was born out of real-life experiences and situations. Often, we would ride the local trails and meet people and riders asking to be shown around. These random meet-ups would then turn into epic riding and sometimes coaching sessions, which would usually end with cold beers and unforgettable memories and friendships”, Primoz Zajsek, CPO at Guidify.

Ana Povh


Ana is a passionate skier and trail rider, startup coach and tech law specialist. 

Guidify about us primož

Primož Zajšek 


Primož is passionate MTB rider & skier, serial tech entrepreneur, recipient of prestigious RED DOT product design award and of silver award for best innovation in Slovenia.

Guidify about us Tomaz

Tomaž Ravljen


Tomaž is an experienced cross-platform developer focused on iOS and Android, with passion of quality user experience, worked on various small and big projects, winner of Fintech Hackathon in Maribor and winner of Android development in Poland, Krakow.
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Martin F. Megušar

Web development 

Martin has entered blockchain space back in 2016. Since then he has advised and worked on numerous projects. Currently he is a secretary of Slovenian blockchain think tanks and CEO & Co-Founder of Devleet d.o.o., a custom software development company.

Our trusted partners

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